Landing pages are a fantastic idea for the online business looking to increase traffic and promote their product or service.These pages are a simple, quick and to the point webpage that outlines who you are, what you do and why you’re different. It’s the immediacy and the content-driven way of the landing page that makes them such an impressive tool for increasing web traffic and, hopefully, revenue.
So why isn’t your landing page working?
If this particular page isn’t working or it just doesn’t seem to boast a high enough conversion rate, you need to step back and take a look at what you’re doing wrong. Do you need to bring it back to basics? Are you using the right keywords? Is your content too convoluted? These three questions alone should get you thinking along the right tracks to improving your landing page’s performance and increasing conversions and revenue.
Read on for a few top tips on improving your landing page.
Sometimes Less is More
Nobody hits a landing page ready to read your thesis. Make your content easily digestible; broken up into little morsels, short and incredibly sweet. Don’t heap together five paragraphs or ramble on about things that they don’t need to hear. Keep this page as an initial pitch to get them interested – trim the fat and make it just that.
Keep the Design Simple
Big buttons that stand out, plain backgrounds and bold, descriptive titles make it easy for users to click through to find out more. You don’t need to have an intricate design with buzzwords and a maze instead of simple navigation. Use simple branding, include your logo and keep it professional. Remember that your content and message is the focus – everything on your landing page should be geared toward moving any user that finds themselves there through to your website.
Work on Your Call to Action
Once a user gets to the end of your bite-sized chunk of content, the one that hooks them and perfectly describes what you do and how you do it better than anybody else, you need to reel them in. A strong call-to-action is what gets the user to your website. Your call-to-action should tell the visitor that they NEED your business to SOLVE their problem.
Short, simple and to the point – those are the three things your landing page needs to be to be successful. As long as you keep the focus of moving them to your page and encouraging their custom in mind, you should be able to increase your conversion rate with ease.
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